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By Nayland Blake - 22 Feb., 2007
That certain feeling...
By Nayland Blake

It's the time of year when the Armory Art Fair hits New York.
Over the past few years this has come to be the height of the season
for the art world here. The only other events are the semi annual
contemporary auctions. So everyone piles into town, galleries get
into a frenzy opening shows, my students are agitated and worried
about their futures in the market.
It's clear to me that the art world has changed in the past decade
in fundamental ways. Now there are two poles of activity: Firstly,
a series of major annual art fairs: Basel, Miami/Basel, Frieze
(London), The Armory in New York and Arco in Spain. At these events
dealers haul work from their home countries and try to make a name
for themselves. They also are practicing a new type of "pump
and dump" on artists: take their work to a couple of fairs,
promote it heavily there, make your sales, and then let them fade
away. The other pole is the Festival circuit: Biennials, events
like “Documenta,” huge art happenings that are publicly
funded where artists make massive spectacular pieces, or clever,
anti-spectacular gestures. These are the equivalent of Summer movie
blockbusters, relying as much on the over saturated environment
of art-tourism for their impact as on any individual qualities
of the work itself.
In both cases the audience for this work is largely the same: a
floating carnival of collectors, curators, dealers and critics,
people who either have the professional need to attend these things
or the leisure time and deep pockets to do so. From city to city
they fly, always seeing each other when they arrive, each meeting
confirming one's centrality and the validity of one's judgments.
Such viewers are massively informed but often short on any judgment
that would contradict the prevailing whims of their peer group.
The problem with these two poles is the ways of working they encourage:
At the art fairs dealers are pressed to make back their investment
quickly. They only have three days to shift a lot of merchandise,
and so they bring stuff they know they can move. At the festivals,
one tends to see huge installations that often have little to do
with the rest of the artists production: they are one time only
special cases.
The gallery show as the basic method for building understanding
of an artists practice and trajectory seems to be on the wane,
if not already dead. One could easily conduct a business as a dealer
simply by hopping from fair to fair and never having a home space
at all. This is the art world's version of globalization and it's
pace shows no sign of slowing.
Often, unfortunately, [emerging artists are seen]
as cannon fodder, in so far as their dealer engages in the practices
I've outlined above. That's not to say that there are no vital
local scenes around the world that have not been caught up in this
tumult, but artists should be actively working hard to preserve
those scenes.
I'm thinking about this because I just left a lunch with the director
of the gallery I work with in San Francisco. He's in town for the
fair. We were talking about the way that this new globetrotting
eats away at the relationships between dealers and artists, galleries
and their home towns, collectors and any notion of a sustained
career. I'm sorry to see it all going.
Nayland Blake is an artist in NYC who
is “bookish, often
cranky, gleefully fat, over extended, reveling in contingent
definitions, disappointed with the self limitations being chosen
by people in the arts and the sexual minority communities, multi-ethnic,
riddled with class insecurity and guilt, occasionally laugh inducing,
happiest when making things, some times fleshy, too often brainy,
wrongly indifferent to nature, entranced by dogs, and lethargic
except when shopping."
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